創造と環境

コピーライター西尾忠久の1960年代を中心としたアメリカ広告のアーカイブ

in English

Helmut Krone's One Man Show (2)

on "DDB NEWS" Novenber issue, 1974 C/W Paula Green C/W Mike Mangano Uniroyal Tire's Thrill DriversC/W Jim Lawson C/W Jack Dillon "News Week" April 6th, 1978 C/W Jack Dillon

Helmut Krone's One Man Show (1)

At November 1974 issue 'DDB NEWS', spread are appropriated for Helmut clone's one-man show who isone of signboards A/D of DDB.Talking about the great achievement by page 2 of opening wide from knitting work collections of the large sizes o…

An Interview with Helmut Krone (completed)

Cover of 'DDB NEWS' in November issue, 1968 in which interview of Mr.Helmut Krone. Mr.Krone talked however by this interview because the advertisements of Avis of 'big copy and small picture' parted 30 feet that the advertisement of the Vo…

Jack Dillon Talks About 'The Advertising Man' (2)

A Real Feel INTER VIEWER: Does anyone ask you if this is fact disguised as fiction?DILLON: No. Most people pretty much respond to it as a novel, based on some people I know, and types of situations that I know. What I'm happy about are the…

Jack Dillon Talks About 'The Advertising Man' (1)

on "DDB NEWS” Novenber issue, 1972 Jack Dillon Talks About 'The Advertising Man' (Jack Dillon's new novel, "The Advertising Man," was published a few months ago and immediately became must reading on Madison Avenue. Sufficient reason for a…

Some Gage Inventions:

(Selected and annotated by Helmut Krone) on "DDB NEWS” November issue, 1972 They Didn't Have a Hail of Fame to Put Bob Gage In --- So They Made One There used to be only one Hall of Fame in advertising-for copywriters. Now there's a new on…

What Bob Gage is REALLY like.

on "DDB NEWS” July issue, 1970 What Bob Gage is REALLY like. What is the secret of Bob Gage's talent? Jack Gilford, who stars in Bob's commercials for Cracker Jack, thinks he has discovered it. "It is that Bob is pigeon-toed. Pigeontoed pe…

He props up DDB

on "DDB NEWS” May issue, 1968He props up DDB Joe Allegue makes things. Dimensional things. He makes ice cubes out of plastic. Toys out of boxes. Anything out of wood and clay, and just about any other material you can name. Joe, who has be…

"Give the reader something he's interested in, and he'll give you his interest in return."

"Give the reader something he's interested in, and he'll give you his interest in return," Mr.Len Siewoitz ex-DDB Creative Management Superviser on "DDB NEWS” May issue, 1968 Sandra Karl asks Len Sirowitz some questions about the influence…

To woman copywriter all over the world

Comments of DDB's Copy Chief "Advertising Age" July 15,1968 interviewer: John Revett Mrs. Phyllis Robinson was named to the New York Advertising Writer's Hall of Fame on May 29. Q What was your interest in advertising to begin with? Was it…

Can You Ask Your Husband to Darn His Own Socks?

from "DDB NEWS" AUGUST, 1969 Phyllis Robinson "I've got it made, right? I've got the great job and the great personal life. "I'll tell you something. It's hard. It requires a kind of flexibility and discipline I can't begin to describe. Bu…

It's a Great Day In the Press

on "DDB NEWS" October issue, 1966 Put your hand over the gray harf and see how much younger I look. Cover the gray hair in the photo and the years go, Cover the dark hair and the years come clumping back It's a Great Day In the Press Every…

How to successd in Business without getting a devorce. (3)

Jan McNamara(Personnel Manager) I work and pay for a maid. But when you're only talking about two people, it's not that much. If I had children, I probably wouldn't be working because in Manhattan it's practically impossible to find someon…

How to successd in Business without getting a devorce. (2)

(DDB career wives tell howthey do it.) Jane Snow(Account Executive) My husband and I lead a very active social life, and we do a lot of. entertaining. So when I'm in a jam, he pitches in and helps. He's really very considerate about it. …

How to successd in Business without getting a devorce. (1)

(DDB career wives tell howthey do it.) Mary Lee Thune(Product/Styling Coordinator) You have to know how to relax - to think orily of your work when you come into the office, and to concentrate totally on your private life when you leave …

Some Favorite Ads, till 1969 (5)

Mr.Jack Dillon I picked this as my favorite ad because it seems to me to be one of the best solutions to a problem that ever popped into my head. A few years ago, ANNY ran a front-page article saying that several major agencies were prepar…

Some Favorite Ads, till 1969 (4)

Mis Judy Protas I've realized something since I took myself off the Ohrbach's account. The cat ad is still the public's favorite, but for me it's been upstaged by this one: a job I did with a great AD and ex DDB'er: Charlie Piccirillo. The…

Some Favorite Ads, till 1969 (3)

Mr.David Reider My favorite ad is "For What?" I feel that almost everything I've learned as a copywriter went into the writing of this ad. Len Sirowitz and I did it as a volunteer effort in the early hours of the McCarthy movement. When th…

Some Favorite Ads, till 1969 (2)

DDB NEWS' June 1969 issue---20 years ago, 13 people came near on June 1, 1949 and a small advertising agency was woken up. The agency grew up at the unprecedented speed 20 years later. It is because the number of enterprises that resonate …

Some Favorite Ads, till 1969 (1)

'DDB NEWS' June 1969 issue---It is the 20th anniversary of establishment title. The editor had given "Recommending oneself work" by one ad senior's ten key creators. First of all, it introduces the work affixed to the article on Mr.Bob Lev…

Kitchens of Sara Lee and Mobil Oil.

Till death us do part. It may be beautiful to die for love in a poem. But it's ugly and stupid to die for love in a car. Yet how many times have you seen (or been) a couple more interested in passion than in passing ? Too involved with liv…

Logical---And Also Good

on 'DDB NEWS' April issue, 1970 The day after Bob Levenson's appointment as Creative Director of DDB was announced, the following conversation was overheard in the elevator:COPY VP: It's the most logical thing to happen around here in 10 y…

WHEN YOU'RE A GIRL YOU HAVE TO TRY HARDER

WHEN YOU'RE A GIRL YOU HAVE TO TRY HARDER Of DDB New York's 86 art directors, only five are women. Of these, only three are full AD's - Judy Katz, Carol Lane, and Maija Veida. Our interviewer talked with them and Assistant Art Directors Di…

'If You Have a Better Product, It Costs Less to Sell It'

'If You Have a Better Product, It Costs Less to Sell It' DDB President(Domestic) Joseph Daly (DDB's annual stockholders' meeting was held at the Museum of Modern Art on February 24. President Joe Daly made the "state of the union" speech, …

Grace and Noble on Chemistry, Honesty, and Controversy

from February 1970 "DDB NEWS" John Noble Vice President & Copy Supervisor(in 1970) Roy Grace Vice President & Art Supervisor(in 1970) (Ed. note - Roy Grace and John Noble have a rare record as a creative team. Every ad and commercial t…

Time Ad Stirs Response

from December 1969 "DDB NEWS" DO THIS OR DIE. Is this ad some kind of trick? No. But it could have been. And at exactly that point rests a do or die decision for American business. We in advertising, together with our clients, have all the…

Joan Glynn and the Beautiful People

from "DDB NEWS" October, 1969 The lady has a cool sophistication, a quietly "with it" calm that is awesome. She is that exceptional paradox−a committed career woman who has never lost her femininity. Or as one aide puts it, "a business mac…

Writing Fiction is Harder, Says Jack Dillon(3)

Writing Fiction is Harder, Says Jack Dillon(3) Vice President, Copy Supervisor of DDB(in 1968) Interviewer: In essence, first get your structure down on paper and then edit for style. Dillon: Well, I don't plot the structure of a story …

Writing Fiction is Harder, Says Jack Dillon(2)

Writing Fiction is Harder, Says Jack Dillon(2) Vice President, Copy Supervisor of DDB(in 1968)Interviewer: Where did you work before you came to DDB? Dillon: I was at Fuller &Smith & Ross for 10 years. It wasn't one of the creative shop…

Writing Fiction is Harder, Says Jack Dillon(1)

Writing Fiction is Harder, Says Jack Dillon Vice President, Copy Supervisor of DDB(in 1968) I nterviewer: You've published several novels and many short stories. Were you a fiction writer before you got into advertising? Dillon: Not a publ…