創造と環境

コピーライター西尾忠久による1960年〜70年代アメリカ広告のアーカイブ

How to successd in Business without getting a devorce. (1)

DDB career wives tell howthey do it.)


Mary Lee Thune(Product/Styling Coordinator)


You have to know how to relax - to think orily of your work when you come into the office, and to concentrate totally on your private life when you leave the office.
And to do th is you have to be highly organized.
To begin with, we moved from our brownstone dream house fiasco, which did not serve our situation (two working people) back into a full-service apartment building.
Shopping you plan on doing once a week, and you put things in the freezer.
Then over the weekend you do something like a roast, so you can eat it for one or two days during the week, and you don't have to come home at 6:00 and start from scratch.
Or you do that big casserole and freeze half of it, and then you have a nice meal in the middle of the week.
The wash is done in the building on Thursday nights, when I have all the machines to myself.
I'm the phantom of the laundry room.
If you are really very clever, you don't have much ironing.
Your husband's shirts you send straight to the laundry, and children's things are either knits or wash and wear.
Happiness is having your child, or children, at the age where they can exist, at least for short periods of time, without babysitter, nurse, or maid.
You absolutely breathe a sigh of relief.
Saturday is organization day - doing chores, taking clothes to be cleaned, and you don't take one thing at a time.
My husband teaches school one night a week.
So that's my one evening to pull myself together - literally.
Another thing I find helpful is having one central little book of reminders, lists, and all the things you want to accomplish, and then you just keep crossing things off as you go along.
I have no help now, and after all the years of struggling with maids and nurses and cooks, the house is cleaner, meals ar~ adequate, and my daughter is learning to help me cook - better than I ever learned.
My daughter is only 10, but she's very mature, very responsible.
Partly I think it's because I work.
I think all children of working parents are a little more sophisticated, especially in New York.


       ★     ★     ★


Helen Davis(Associate Media Director)


I have a great housekeeper and an understanding husband.
Maybe we'd better not say great housekeeper - someone may try to steal her.
We live in New Rochelle, which is 32 minutes when the train is on time.
And no, I'm not like my colleague, Joan Glynn.
I don't work on the train.
I pleasure myself with the New York Times or a book.
I love to cook and my husband doesn't like TV dinners, so that means every night.
Eventually we get around to it.
It may be 9:00 or 10:00 at night.
But he doesn't mind because he has a lot to say.
You might say we have a very extended cocktail hour.
I have a dog, too, and he's got to eat.
So I get up at 6:30 or 6:45, feed the dog, fix the breakfast, take care of my chores, and then get the kid to school.
Yes, I take her.
I can do that all in the morning because I'm relaxing at night - just sitting around talking, cooking, carrying on.
The housekeeper irons, washes - she keeps house.
She doesn't live in, so weekends are my days to be a part-time mother and housewife.
Two days are completely sufficient for me to get my fill of being a mother.
It makes me nervous.
My daughter is great.
Her spirit isn't broken.
She's bright.
Responsible.
She doesn't have any inhibitions.
I think my daughter likes it better, too, because when I stay home I really do make HER nervous.
I know she's in good hands, and when you have someone you can trust, you don't have to worry.
Like the time she swallowed the bottle of baby aspirin.
I didn't find out about it until her stomach was pumped and she was back from the hospital.
I stayed home 10 months after my daughter was born and my husband thought I was the worst housekeeper and mother that ever existed, because I was so discontented.
Working was a habit with me before I became a housewife and mother, and I guess I was just too old to change my ways.
So my husband is all for my working.