on "DDB NEWS” May issue, 1968
He props up DDB
Joe Allegue makes things. Dimensional things.
He makes ice cubes out of plastic.
Toys out of boxes.
Anything out of wood and clay, and just about any other material you can name.
Joe, who has been with DDB for 12 years, started in Sales Promotion as a "sketch man."
But he alwaysliked to work with his hands, as the saying goes, and "when anything odd came along, it usually ended on my desk."
He began to work in dimensional art of all kinds.
Now a member Of the Art Department, Joe is best described as "the man who makes props for the agency."
Most of the actual work he does in his workshop at his home in Amityville, L.I.
That's where all the machinery is.
Some of his work is illustrated on these pages.
So ... if you need props, just ask Joe.
We don't have to start from scratch each year.
We've been making the same basic VW for so long now, you'd think we'd be bored with the whole thing.
But the fact is, we're still learning.
We've learned how to finish the car superbly. And how to make the parts fit so well, the car is practically airtight.
So we have plenty of time to concentrate on making the car work even better.
This year the brakes are more efficient, and the heater, and some 20 other things.
When we do make new parts we try to make them fit older models, too. So there's nothing to stop a Volkswagen from running forever.
And nothing to stop it from looking new forever, either.
Starting from scratch each year can get in the way of all that.
Just when they've ironed out the kinks in the current model, they have to face the kinks in the next.
We'll never understand all the hoopla over the "big changes" for next year's models.
Weren't they proud of this year's?
If gas pain persist, try Volkswagen.
A VW goes a long way in relieving gas problem -- by getting terrific gas mileage.
It also relieves those little headaches -- by needing pints of oil instead of qaurts. And not needing antifreeze.
Plus it gets rid of nervous upsets due to owning a new car. With Volkswagen's Owner's Security Blanket, you're provided with the best care only car have -- in sickness and health.
The fact is Volkswagen can cure lot of problems that most can't.
Maybe you should take two.
"Time" February27, 1973
Got a lot to carry? Get a box.
Now add a few seat. Say 8. Make an aisle so you can walk to the back. Cut a hole in the roof to let the sun. Windows? At least 23 Doors? 5 should do. Paint it up and what have you got? The whole idea behind the Volkswagen Station Wagon.
Is this ice his product?