創造と環境

コピーライター西尾忠久の1960年代を中心としたアメリカ広告のアーカイブ

in English

George Lois talks about "Covers for Esquire" (2)

as interviewed by chuukyuu (Tadahisa Nishio) Mr.Lois: I think editorial work is very dull, normally. I think editorial work is pitiful. Either it should be inventive and flesh, or it should be very professional and very editorial. And I do…

George Lois talks about "Covers for Esquire" (1)

as interviewed by chuukyuu (Tadahisa Nishio) chuukyuu; About the cover for Esquire magazine, is it a P.K.L.(Papert Koenig Lois)'s work or your own personal work? Mr.Lois: It's my own. It's strange about Esquire. For three years ago or so, …

The Way Of Working That Works For Me (4)

Now we come to Phase Four, which, to be cons'istant, I'll call REJECTION. There are creative people who have the ability to exercise good judgment about theirown worlp and there are those who don't have this ability. We make excuses for th…

The Way Of Working That Works For Me (3)

Presended at the Eastan Annual Comnference American Association of Advertising Agencies Copy & Art Section November 14, 1962 Americana Hotel New York City The Way Of Working That Works For Me (3) by STEPHEN O. FRANKFURT V. P. Executive A…

The Way Of Working That Works For Me (2)

Presented at the Eastan Annual Comnference American Association of Advertising Agencies Copy & Art Section November 14, 1962 Americana Hotel New York City The Way Of Working That Works For Me (2) by STEPHEN O. FRANKFURT V. P. Executive …

The Way Of Working That Works For Me (1)

Presented at the Eastan Annual Conference American Association of Advertising Agencies Copy & Art Section November 14, 1962 Americana Hotel New York City The Way Of Working That Works For Me (1) by STEPHEN O. FRANKFURT V. P. Executive A…

Mr.Bernbach talked for 25 years of DDB

"DDB NEWS", JUNE issue 1974 INTERVIEWER: At what point did you realize that' the agency you and Ned and Mac started was going to be successful? BERNBACH : Well I think we knew it before we opened, because we had a concept that we strongly …

Mr. Bernbach talk about the atmosphere of DDB on the DDB's 20 anniversary.

on "DDB NEWS" June issue 1969 A Conversation with William(Bill) Bernbach President Doyle Dane Bernbach, Inc. INTERVIEWER: Since DDB became successful, many other agencies have started, almost invariably as creative agencies, and almost inv…

Krone on Brodovitch

on "DDB NEWS" February issue, 1974 Krone on BrodovitchHis Course Was a "Little Bauhaus" For Many Who Later Became Famous. (This is Helmut Krone's answer to a request from a student in England for comments on Alexey Brodovitch, under whom K…

IMPORTANT ELEMENTS IN TV-CF (3)

DDB Vice President, Director of TV & RADIO Mr.Don Trevor(in 1968) ROLL CRACKER JACK "POKER GAME"We have seen examples of simplicity, demonstration and humor in commercials. There is another way, and perhaps the most important way, of reach…

IMPORTANT ELEMENTS IN TV-CF (2)

DDB Vice President, Director of TV & RADIO Mr.Don Trevor(in 1968) So much for simplicity. The last two commercials were actually two very simple demonstrations. A demonstration is one of the most believable ways to ~how your superiority ov…

IMPORTANT ELEMENTS IN TV-CF (1)

DDB Vice President, Director of TV & RADIO Mr.Don Trevor(in 1968) As you well know, the most important ingredient in a commercial is the concept or the idea. If the concept is good, the chances are that the commercial will be good. If the …

And Now - World winner

"Worldwinner '69" that's the newest accolade given to the DDB Cerebral Palsy commercial, "Have a Cigar." The award was bestowed by the Cork (Ireland) International Film Festival in September. Only winners of major awards at other film fest…

The Ultimate in Creative Freedom

"DDB NEWS" on October issue, 1969 The Ultimate in Creative Freedom "The ultimate in creative freedom-that's what Directors' Studio is all about." Ingredients? "One of the finest, best equipped studio facilities in New York City, "An agency…

Hopes, Not Fears, For Cancer Campaign

on "DDB NEWS” March issue, 1971 Hopes, Not Fears, For Cancer Campaign One of the most famous public-service campaign slogans of them all has been retired. "Fight cancer with a check-up and a check" has served as the theme of the American C…

An Interview with David Reider

Interviewed in April 1970 David Reider Doyle Dane Bernbach Inc. Senior Vice-President, Associate Creative Head chuukyuu Among your work so far done, please name two ads that you like best. Mr.Reider The "For What" ad and the Utica Club "Ou…

Interview with Mr. Howard Gossage

"Socrates of San Francisco" (Mr. Howard Gossage President, Freeman & Gossage inc. Advertising) 1968 autumn chuukyuu Would you please tell me the reason why you are saying in San Francisco? Mr. Gossage The reason I'm staying in San Francis…

DDB Goes Ape

on "DDB NEWS” April issue,1970DDB Goes Ape American Tourister commercial "gorilla" One violent gorilla to throw a suitcase around. That's what was needed for the visual for an American Tourister commercial, the entire audio of which goes: …

Comment of Mr.Jack Piccolo

Comment of Mr.Jack Piccolo I guess "Buitoni himself" still has a warm spot in my Italian heart and the first spaghetti commercial in the campaign is still my favorite. Carol Anne Fine, the writer, and I had the job of selling spaghetti, fr…

"INDIVIDUALISM SQUELCHERS" (3) by HERB LUBALIN

INDIVIDUALISM SQUELCHERS(3) by HERB LUBALIN Now a word to all those board chairmen, presidents, executive v.p.'s, management people of our least creative agencies and industrial complexes. The creative individual functions poorly in an at…

”INDIVIDUALISM SQUELCHERS” (2) by HERB LUBALIN

INDIVIDUALISM SQUELCHERS(2)by HERB LUBALIN "idea magazine" July, 1966 Seibundo Shinkosha Let's change the subject. Advertising in the U. S. A. is a fairly stupid business. We have made it that way by underestimating the intelligence of th…

"INDIVIDUALISM SQUELCHERS" (1) by HERB LUBALIN

INDIVIDUALISM SQUELCHERS(1)by HERB LUBALIN "idea magazine" July, 1966 Seibundo Shinkosha We live in a society, here in the United States, that acknowledges a man's most priceless possession to be his individuality. Yet, American Industry a…

The New Advertising (2)

on "DDB NEWS" February issue, 1971A book: "The New Advertising: The Great Campaigns from Avis to Volkswagen" On Ohrbach's ads "Nevertheless, even the early Ohrbach's ads were oases in the bleak desert of retail advertising. They were invol…

The New Advertising (1)

on "DDB NEWS" February issue, 1971 What can we say about a book called "The New Advertising: The Great Campaigns from Avis to Volkswagen"? The title is enough to make us blush modestly and quickly turn the page-to Chapter One, entitled "Th…

Interview with Mr. Leon Meadow (2)

Mr.Meadow Ilike most are one, a commercial for the French Government Tourist Office. The TV commercial is called Monument. It deals with some of the very famous places in France, It attempts to take the viewer's point of view and actually …

Articles about Great Creators

A Conversation with William(Bill) Bernbach Doyle Dane Bernbach, Inc. President interviewed in 1969 Mr.Bernbach talked for 25 years of DDB interviewed in 1974 chuukyuu What is your philosophy on copywriting? Mr.Meadow My philosophy in copyw…

Interview with Mr. Leon Meadow(1)

chuukyuu When did you join Doyle Dane Bernbach and how much did it bill then? Mr. Meadow I joined Doyle Dane Bernbach in 1956. The agency then billed 20 millions, it has grown over ten times since I have been here. When I joined I think th…

The advertisements for Bettter Vision Institute by DDB (3)

"Give the reader something he's interested in, and he'll give you his interest in return,"on "DDB NEWS” May issue, 1968 Sandra Karl, editor of "DDB News", asks Len Sirowitz some questions about the influences on his career, ad-making, and …

My Graphic Concept (1)

Lecture in Zurich 1967 Spring Leonard Sirowitz • BETTER VISION INSTITUTE About four years ago, or better yet, 60 Better Vision Ads account came into DDB. I felt by instinct that this account had exciting potential. It had been with another…

Adding to the Volkslore

on "DDB NEWS” October issue, 1970 How many advertising campaigns do you know that have been the subject of a book? The Stephen Greene Press of Brattleboro, Vt., has just come out with one---"THINK SMALL: The Story of Those Volkswagen Ads."…