創造と環境

コピーライター西尾忠久による1960年〜70年代アメリカ広告のアーカイブ

in English

(529)The Second Coming to DDB by George C. Rike

It was that over for 40 years ago, I became intimate with creators of DDB, and visited their offics. A shoeshine man, Frank that had turned similarly freely round their office. It was a kind of official recognition though it was neither an…

The marriage of the copy & art

Mr.Leon Meadow DDB Vice President, Administrater of Copy Dept. Mr.Ben Spiegel DDB Vice President, Administrater of Art Dept. What considerations go into the teaming up of art directors and copywriters? Leon Meadow and Ben Spiegel, in this …

Mrs. Robinson talk about "Respect"

Phyllis Robinson has been elected the eighth member of the Copywriters Hall of Fame by the Advertising Writers Association of New York. She joins Bill Bernbach, David Ogilvy, Leo Burnett, George Gribbin, Rosser Reeves, Julian Koenig and Be…

A conversation with Mr.Mac Dane

A Conversation with Mac Dane Founder and the former person in charge of Manageent Dept. (retired in 1971) "DDB News" From the June edition in 1969 INTERVIEWER: So here you are 20 years later. What were the surprises? DANE: That we're still…

A conversation with Mr.Ned Doyle

A Conversation with Ned Doyle Founder and the former person in charge of account Dept. (retired in 1969) "DDB News" From the June edition in 1969 INTERVIEWER: You were the catalyst. It was all your fault. DOYLE: Yes, it was all my fault. Y…

A Conversation with Bill Bernbach

Today's contents put English in the top for the creator in the sphere in English. Three founders of established DDB in 1949 talk about the 20 years. The hand is the Mr. Bill Bernbach."DDB News" From the June edition in 1969 A Conversation…

What it's like to work at Doyle Dane Bernbach

Speaker: by Mrs. Lore Parker Vice President & Copy-Supervisor, DDB (Oct.15,1966) Thank you all for honoring me with your presence. I am sure many of you heard a Bill Bernbach, when he was here a few months ago, tell you about the philosoph…

Interview with Mrs. Paula Green

(DDB, Vice President, Management Creative Supervisor) Interviewed in 1968-1969 In Ad Age: DDB Has Three of Ten Best Ads Ever Advertising Age, for its Bicentennial issue, asked 97 advertising professionals to name "the best ads or ad campai…

Leonard Sirowitz "My Graphic Concept"(2)

チューリッヒからの英文手紙の主---Mr. Dominik Imseng は、同地のコピーライターらしいと、atsushi さんがリサーチしたくださいました(きのうのコメント欄)。 次は、どうしてぼくのメール・アドレスを知ったかですが---じつは、ぼくの個人アドレスあてに来…

Leonard Sirowitz "My Graphic Concept"(1)

チューリッヒ在住の未知のD・イムセン氏から、かぶと虫の広告---「小さいことが理想」と「レモン」はいいね、との英文のメールがきました。お返しに、かぶと虫の広告などについてチューリッヒで講演をしたレン・シローイッツ氏のスピーチを英文を優先し、2…

Tomi Ungerer:The Artist and His Background (10)

advertising for "The Village VOICE" "expect the unexpected" chuukyuu : What is the color you like best? Tomi : Black, definitely. chuukyuu : What flower you like best? Tomi : I like trees better than flowers. Leaves and branches. I'm not s…

Tomi Ungerer:The Artist and His Background (9)

Creative playground equipment for kids for Redbook magazine After our amusement spent its natural course, Tomi searched through the pile of debris around the room, and like a magician; pulled bits and pieces of objets d'art out for my insp…

Tomi Ungerer:The Artist and His Background (8)

220 WEST 42ND STREET I first called on Tomi at his New York apartment. I remember that it was 10: 30 am on November 12, 1966. He had just returned from Montreal, Canada. I met him in his atelier at 20 West 42nd Street. I arrived at his apa…

Tomi Ungerer:The Artist and His Background (7)

FLASHING EYES AND INDOMITABLE WILL Chairman of the Board The year was 1957, and Tomi, now 25, found his way to New York, in the company of an American woman he had met in Strasbourg. "When I came to New York, I was very sick and I nearly c…

Tomi Ungerer:The Artist and His Background (6)

In 1950 Tomi took off on a motor-scooter trip to England. He was only eighteen at the time, and knew a little English he had picked up at the lycee. As far as Tomi's language ability goes, he himself said, "I've managed to learn English we…

Tomi Ungerer:The Artist and His Background (5)

Tomi Ungerer: The Artist and His Background by chuukyuu (1971) Art of Montage Part2 Surely there are a number of people in this world naturally endowed with the makings of a painter, boys blessed with innate ingenuity. Still, I have no mea…

Tomi Ungerer:The Artist and His Background (4)

Tomi Ungerer: The Artist and His Background by chuukyuu (1971) DRAWING AT THE SPEED OF THOUGHT---------- Iron-Owl Tomi and his mother returne to her parents' home in Strasbourg. Tomi was fifteen years old at the time, and his mother wanted…

Tomi Ungerer:The Artist and His Background (3)

Tomi Ungerer: The Artist and His Background by chuukyuu (1971) Making kites and kite‐flying is one of a lot of hobbies. THAT SNAIL BEHIND US IS GOING TO RUN US OVER----------- ● When Tomi was three, his father, Theodore, passed away. And T…

Tomi Ungerer:The Artist and His Background (2)

Tomi Ungerer: The Artist and His Background by chuukyuu (1971) Tomi at the age of 38 or so. At his studio in NY. (1969?) THAT SNAIL BEHIND US IS GOING TO RUN US OVER----------- Tomi was born in a maternity hospital around 3:30 p.m. of Nove…

Tomi Ungerer:The Artist and His Background (1)

Tomi Ungerer: The Artist and His Background by chuukyuu IN STRASBOURG---------- One night Strasbourg, I went with my triend to a restaurant near La Cathedrale de Strasbourg to try Choucroute, an Alsatian dish. There was a cold drizzle that…

19 Persons Who Came Back To DDB (2)

AD Kathe Mooslie(photo), who was with DDB-LA for four-and-a-half years before leaving to move to N.Y., spent one month at another large agency before, with a sigh of relief, returning to DDB in N.Y. Copywriter Hank Volker had only worked…

19 Persons Who Came Back To DDB (1)

To anyone who asked where he'd been, Paul Zoellner(photo) smiled and replied: "Just been away on a long shoot on the West Coast." And it didn't seem much longer than that, in Madison Avenue time, but the fact is that Paul had spent five …

A Tribute to Bernbach

"25 Years With William Bernbach." "DDB NEWS" AUGUST 1974 That was the title of the official opening of Advertising Age's 17th annual Creative Workshop. And more than 400 people were in the audience of the Americana Hotel for the presentati…

'I Believe You Have to Be Careful Not to Oversupervise' (2)

DDB Senior V.P., Associate Creative directoe Mike Mangano Mike Mangano majored in English and biology when he attended St. John's University in Brooklyn. He was torn between wanting to be a writer and a doctor. "But I couldn't afford to be…

'I Believe You Have to Be Careful Not to Oversupervise' (1)

DDB Senior V.P., Associate Creative directoe Mike Mangano Mike Mangano majored in English and biology when he attended St. John's University in Brooklyn. He was torn between wanting to be a writer and a doctor."But I couldn't afford to bec…

'Print Separates the men from the Boys'(2)

DDB Senior V.P., Head Art Director Bert Steinhauser (DDB NEWS January,1975) As graphically exciting as Bert's work has always been, he has never taken his eye off the ball of selling the product. He believes that to communicate something, …

'Print Separates the men from the Boys'(1)

DDB Senior V.P., Head Art Director Bert Steinhauser (DDB NEWS January,1975) "Bert Steinhauser is always fresh, always trying for something new. And he's got such excitement." That's what a fellow art director said a while back when the DDB…

'Sellin Is Right at the Top of Our List, Always'(2)

Senior Vic-Presodent, New Copy Chief Mr.John Noble (DDB NEWS January,1975) "Selling is right at the top of our list, always," says John. "I don't think there's anyone here who feels any different.Creativity comes in as a big bonus. "One of…

'Sellin Is Right at the Top of Our List, Always'(1)

Senior Vic-Presodent, New Copy Chief Mr.John Noble (DDB NEWS January,1975) John Noble, our new Copy Chief, grew up at DDB-fast. Joining in 1965 as a copywriter, he became the agency's youngest VP in 1968 at the age of 29, a creative manage…

From The Beginning---Phyllis Robinson and Bob Gage.(8)

"DDB News" June 1974 The 25th anniversary of establishment issue Mrs.Phyllis Robinson Copy-Chief Mr.Robert Gage Chief Art Director INTERVIEWER: Bob, do young art directors just starting out ask you if life is a fountain or whatever the AID…