2010-01-13から1日間の記事一覧
A Conversation with William(Bill) Bernbach Doyle Dane Bernbach, Inc. President interviewed in 1969 Mr.Bernbach talked for 25 years of DDB interviewed in 1974 chuukyuu What is your philosophy on copywriting? Mr.Meadow My philosophy in copyw…
chuukyuu When did you join Doyle Dane Bernbach and how much did it bill then? Mr. Meadow I joined Doyle Dane Bernbach in 1956. The agency then billed 20 millions, it has grown over ten times since I have been here. When I joined I think th…
Mr. Leon Meadow Vice-President, Administrator Copy Dept. DDB(当時) この人がコピー部のアドミニストレイターとして人望が高いわけは、会ってみるとすぐにわかる。年齢と経験の深さからくる温和な雰囲気が、相手をなごやかにするのである。しかし、ユーモ…