"Give the reader something he's interested in, and he'll give you his interest in return,"on "DDB NEWS” May issue, 1968 Sandra Karl, editor of "DDB News", asks Len Sirowitz some questions about the influences on his career, ad-making, and …

The advertisements for Bettter Vision Institute by ＤＤＢ （３） 『DDB NEWS』1968年5月号 質問者は、社内報『ＤＤＢニュース』の編集者。 問「あなたがこれまで手がけたお仕事の中で、きわ立ったキャンペーンであるモービルとかベター･ヴィジョン協会な…