創造と環境

コピーライター西尾忠久の1960年代を中心としたアメリカ広告のアーカイブ

And Now - World winner


"Worldwinner '69" that's the newest accolade given to the DDB Cerebral Palsy commercial, "Have a Cigar."
The award was bestowed by the Cork (Ireland) International Film Festival in September.
Only winners of major awards at other film festivals were eligible for the "Worldwinner" prize.
"Have a Cigar" won the Grand Prix of Television at the International Film Festival at Cannes earlier in the year.
In a story on the Cork Festival in the British trade magazine Campaign, Sept. 26 issue, there was this reference to the prtze:
"The worldwinner '69 award, with which Cork planned to crown the efforts of its rival festivals, went to the stirring commercial for cerebral palsy which won the Grand Prix at Cannes. Devised by Doyle Dane Bernbach, this commercial has made a marked impact on audiences at all the international festivals and the judges' hoice was applauded."
Creative team on the commercial was: Jack Dillon, Dave Larson and PhiI Worcester.