in English
"DDB News" June 1974 The 25th anniversary of establishment issue Mrs.Phyllis Robinson Copy-Chief Mr.Robert Gage Chief Art Director INTERVIEWER: Did you two ever think of starting your own agency? ROBINSON: We two never have. I examined it …
"DDB News" June 1974 The 25th anniversary of establishment issue Mrs.Phyllis Robinson Copy-Chief Mr.Robert Gage Chief Art Director INTERVIEWER: Phyllis, what's the work you like the best? ROBINSON: I guess I'd have to say the Polaroid stuf…
"DDB News" June 1974 The 25th anniversary of establishment issue Mrs.Phyllis Robinson Copy-Chief Mr.Robert Gage Chief Art Director INTERVIEWER: What's the work you've done that you're most proud of? GAGE： I'd say Ohrbach's, Cracker Jack, …
"DDB News" June 1974 The 25th anniversary of establishment issue Mrs.Phyllis Robinson Copy-Chief Mr.Robert Gage Chief Art Director INTERVIEWER: You two have been working together for 25 years. ROBINSON: More, because we worked together at …
"DDB News" June 1974 The 25th anniversary of establishment issue Mrs.Phyllis Robinson Copy-Chief Mr.Robert Gage Chief Art Director INTERVIEWER: Warm is the way people characterize your work, Bob. GAGE : Phyllis and I worked on Polaroid for…
"DDB News" June 1974 The 25th anniversary of establishment issue Mrs.Phyllis Robinson Copy-Chief Mr.Robert Gage Chief Art Director INTERVIEWER: Did you have any idea that this kind of free thing would change advertising so much? ROBINSON: …
"DDB News" June 1974 The 25th anniversary of establishment issue Mrs.Phyllis Robinson Copy-Chief Mr.Robert Gage Chief Art Director INTERVIEWER: Can you remember what was on your minds when you left your jobs to join Berobach and Doyle in t…
DDB NEWS, JUNE 1974 INTERVIEWER: I know that every publisher in America has asked you to write a book. BERNBACH: But I never said yes before. Now I have. In fact, I'm having lunch with my publisher today. INTERVIEWER: Why did you always sa…
DDB NEWS, JUNE 1974 INTERVIEWER: Do you think it will be different when you eventually retire? BERNBACH: No I don't. I think the idea is too strong here, and the pool of talent too deep for there to be a difference. Even now much of what I…
DDB NEWS, JUNE 1974 INTERVIEWER: At what point did you realize that' the agency you and Ned and Mac started was going to be successful? BERNBACH : Well I think we knew it before we opened, because we had a concept that we strongly believed…
"The creative life of a DDB copywriter" Ronald Rosenfeld By HELEN KRUGER "Printer's Ink" magazine July 23, 1965 While it is generally accepted that good little copywriters who never split infinitives, never leave widows dangling and cuss o…
A speach by Mr.Robert(Bob) Gage Seniore Vice President Head Art Directoe, DDB at Art Director Club of Mountreal 1963 In order to tell you how I like to work, I have to go back to when I first met Bill Bembach. I was working for Kelly Nason…
Speaker: by Mrs.Lore Parker Vice President & Copy-Supervisor, DDB(1966) While we are on the subject of what kind of people we are, you might be interested to know a little bit of my own history. I am one of those strange types I mentioned …
Speaker: by Mrs.Lore Parker Vice President & Copy-Supervisor, DDB(1966) Now I must tell you what I think is one of Bill Bernbach's most significant ちchievement. The agency is now 17 years old --- has grown from 1/2 million to 180 million …
Speaker: by Mrs.Lore Parker Vice President & Copy-Supervisor, DDB(1966) Now I am sure you are most interested to know how Bill Bernbaoh enters into this creative process. Two things never cease to amaze me. One is that, with over 60 accoun…
Speaker: by Mrs.Lore Parker Vice President & Copy-Supervisor, DDB(1966) How you may ask how much does the Account Man have to say? Can he turn down a campaign Yes, he can, if the campaign does not hit the marketing objective for the produc…
Speaker: by Mrs.Lore Parker Vice President & Copy-Supervisor, DDB(1966) Now, having soaked up information like two sponges, the an art director and copywriter sit down together to create campaign. They usually do their thinking in the art …
Speaker: by Mrs Lore Parker Vice President & Copy-Supervisor, DDB(1966) The account assignments are quite democratic. An Art Supervisor V.P. may work with a plain copywriter. Or an Associate Copy Chief with a simple Art Director. All that …
Speaker: by Mrs. Lore Parker Vice President & Copy-Supervisor, DDB (Oct.15,1966) Thank you all for honoring me with your presence. I am sure many of you heard a Bill Bernbach, when he was here a few months ago, tell you about the philosoph…
Young & Rubicam, Inc. Vice-President, Associate Creative Director(1970) chuukyuu Is there any knack to making a quick judgment on a copywriter's talent? Mr.Elgort If there is, I haven't found it. There are times when you can spot talent qu…
Young & Rubicam, Inc. Vice-President, Associate Creative Director(1970) chuukyuu I wonder if you were trying to pun the phrase "Give a damn" on "Give a dime." Mr.Elgort Definitely not. For one thing I hate puns. And for another, we really …
Young & Rubicam, Inc. Vice-President, Associate Creative Director(1970) Mr.Elgort The campaign for Mayor Lindsay is quite another story. A poll taken in March of 1969 showed that something like 78% of all New Yorkers would vote for anybody…
Robert Elgort Young & Rubicam, Inc. Vice-President, Associate Creative Director (1970) chuukyuu Please tell us the episodes or background stories concerning these campaigns. Mr.Elgort Let's begin with the Give a Damn Campaign. To understan…
Robert Elgort Young & Rubicam, Inc. Vice-President, Associate Creative Director(1970) chuukyuu Among your work so far done, name the two ads that you like best and tell us the reason why. Elgort With your indulgence, I should like to name …
Comments of DDB's Copy Chief "Advertising Age" July 15,1968 interviewer: John Revett Mrs. Phyllis Robinson was named to the New York Advertising Writer's Hall of Fame on May 29. Q. What was your interest in advertising to begin with? Was i…
Ｇ.Ｗ.は、アクセスよりも休養する人のほうが多いようです。 しかし、Ｇ.Ｗ.は、日本だけの新習慣。 資料庫からMr.Taubinから送られていたスピーチの原文草稿が出てきたので、Ｇ.Ｗ.中は、英語圏向きに原文を優先してみようと思いつきました。 "Too much irr…
Della Femina Travisano ＆ Partners, Inc. President President <
Della Femina Travisano ＆ Partners, Inc. President President <
Della Femina Travisano ＆ Partners, Inc. President President <
Della Femina Travisano ＆ Partners, Inc. President President <
