創造と環境

コピーライター西尾忠久による1960年〜70年代アメリカ広告のアーカイブ

From The Beginning---Phyllis Robinson and Bob Gage.(6)


"DDB News" June 1974
The 25th anniversary of establishment issue

Mrs.Phyllis Robinson      Copy-Chief
Mr.Robert Gage      Chief Art Director


INTERVIEWER: Phyllis, what's the work you like the best?


ROBINSON: I guess I'd have to say the Polaroid stuff.




Sure, you can live without it.
The new Polaroid Color Pack Camera won't
mow your lawn or drive you to the station.
What it will do is delivera beautiful color
picture a minute after you take it.
And bring a new kind kick into your life.


GAGE:By the way, Phyllis and I had some good fun on Max Factor.


INTERVIEWER: That was known as a fun account, wasn't it?


GAGE: Oh, some fun.
In the early days, when there were Phyllis and me and Bill and Joe Daly and Ned Doyle and Mac Dane and a few other people...
I guess I was the only art director at that time. On Max Factor,
I'd get this beautiful piece of art work, beautiful girl, and I'd carry it around to everybody. I'd show it to Phyllis and she'd say, "Wow, it's terrific." And to Bill, and he'd say, "It's just beautifui." And Mac would look at it. And then I'd take it into Ned. And he'd look at it and say, "Yeah, that's beautiful, Bob," and give it to me. I'd get to the door, and he'd say, "Isn't she cross-eyed? Let me see that again, Bob." I'd bring it back. "She's a cross-eyed bitch, that's what she is!" Once he was convinced, though, he really sold hard.


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