創造と環境

コピーライター西尾忠久による1960年〜70年代アメリカ広告のアーカイブ

(280)ダンスクの広告(9)


[ニューヨーカー・アーカイブ]より




  ★     ★     ★





]



"The NEWYORKER" 1961.05.13.



Dansk stainless (not shown: 11 museums, 4 medals, 22 fairs)


1,3,15,16,18 ODIN. Designer Quistaard's radical new stainless. It is ture to influence much design. He shapes the symmetrical dinner knife like a Viking oar (each side has a cutting edge), and rounds the three-tined fork like a slender the three-tined fork like a spoone.

2,5,6,7,9,13,14,17,22 VARIATION. Here He creats the steel like a slender, flowing stem. Notice how smoothly curves meet planes (Quistgaard never uses a truly straight line). Variations IV diamond deaign. V plain, VI horizontal.

4,8,10,12,20,21,23 FJORD with teak handress. The matrials flow together. Quistgaard oversizes the teak, hones, it to meet the curve of forget steel. Though Fjord wlll not go in a dishwasher, it is a huge success (proof Americans carefor more than simple machine washability). 11,19. KONGO with black nylon handless (It will go in a diswashar.)

Dnsk stainless is in the Louvre, Metropolitan, almost every good musium. It has meda1s from Brussels, Rome,
Leeds, Chlcago. Fair invitations started with the Milano Trienale, have never stopped.