創造と環境

コピーライター西尾忠久による1960年〜70年代アメリカ広告のアーカイブ

Interview with Mr. Leon Meadow(5)

chuukyuu Are you currently working for the Better Vision Institute?
Mr.Meadow I an nolonger on the writing for Better Vision Institute since Better Vision Institute is no longer advertising. They have had a series of internal problems to meet. And at the present time, the Institute seems to be in dormant if not completely non-existent state.
chuukyuu Please name the two ads that you have done that you like best and tell me some episodes about them.
Mr.Meadow I would say that two of the things that I have done that I like most one, an ad for Better Vision Institute on the subject of crossed eyes in children.
The reasons the this ad gave me so much satisfaction is not because that it won awards, but because many parents wrote and said that as a result of this ad that operations and that they had taken their children in for similar operations and that children's eyesight was now perfectly normal and fine. You cannot have a better reward for a piece of writing than this.


Why did Anne Fiynn's parents allow us to use this picture?

There are two reasons.
First---because Anne has now had proper treatmentt, and everything is fine.
Second---because the Flynns are deeply concerned (and you can understand why) with the seeing problems of all children.
They want parents to know about trouble signs that aren't as obvious as Anne's. That go undetected. Or may be overlooked because they don't seen very important.
Play it safe. See that your child gets a professional eye examination before age three. Certainly, before first starting school. And once a year thereafter.
Above all, remember this. Most vison problem begin without any waring. But there are some sign, such as the following that call for your immediate action.
1. Persistent tilting of head.
2. Excessive frowningor squinting.
3. Excessive rubbing of eyes.
4. Shutting or covering one eye.
5. Holds books tooclose to eyes.
6. Headaches after reading.
7. More blinking than usual.
8. Unusual repeated eye movements.


Mr.Meadow And two, a commercial for the French Goverment Tourist Office.


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