Doyle Dane Bernbach Inc.
Vice President, Copy Group Supervisor
chuukyuu Do you think that you could make the two ads of yours that you like best thanks to your belonging to DDB, or do you think you could do the same good job even jf you were with other agencies?
Mr. Kollewe Yes, I do give credit to DDB for being able to do these ads. Especially the Rat ad.
Because I think that if we were at another agency and had wanted to do that ad there would have been a good chance that we wouldn’t have been allowed to-not even on our own. It was pretty controversial and the agency might not have wanted to get involved.
They could have put some pressure on us not to do it.
Although, I think since that time a lot of agencies have loosened up a bit. They seem more willing to take a stand on issues. Even some of our early Olin ads would have been turned down by some other agencies. One of them, for example, dealt with Vietnam.
And even at that time it was a very sticky issue in this country. So you not only have to give the agency credit for saying, "That's a good ad.
Let's present it to the client.
But you also have to give the client credit for saying, "That's a good ad. I'll run it." That's one of the things that's so special about DDB. When a client comes here with his account, he's aware of the kind of work we've done before and he knows that he's going to be faced with a decision of that Sorl.
I'm sure that in other agencies, many creative people have come up with strong, powerful ads that have never gotten out of the shop. And even if they have, they were probably killed by the client. Although, as I said before. I think that kind of attitude is changing.
Mr.Collewe told me about ad for Viet Nam.
In Viet Nam jungle water is more dangerous than the Viet Cong.
If that fact hasn't made he ldlines, it's because it isn't news. Contaminated water has been killing Vietnamese for over 2,000 years.
Cholera, typhoid, amoebic dysentery, infectious hepatitis-these are just a few of the deadly assassins.
Coupled with malnutrition, they limit the life span of a peasant to 35 years. And they guarantee that more than half his children will die before they're 5 years old.
With statistics like these all too common in underdeveloped areas, it's obvious that the ultimate war to be fought in Viet Nam and southeast Asia will be the war against disease.
Fortunately, it's already underway. Many tons of Olin chlorine have been shipped to Viet Nam for on-the-spot water purification.
Not ordinary chlorine, but a special dry granular type called HTH~ developed in this country by Olin back in 1928. It's easier to handle and safer to use. So safe, our G.I.'s use HTH tablets to purify water right in their canteens.
And when more sophisticated means are used to purity water, other Olin products will find use abroad.
Chemicals like biocides, to prevent the growth of algae from clogging lakes, rivers and reservoirs. Hexametaphosphate, to prevent rust scale from forming in pipes. And tripolyphosphates, to soften water.
Olin is even working on the development of large, portable chlorine systems for use in remote areas by small villages.
It's only a beginning, though. As the world population grows, pure water, like food, will become ever scarcer.
That's why in the jungles of Viet Nam, as throughout the world, the war against disease will go on long after man has made peace with man.
The New Yorker 1967.2.18
Another ad by another team.(Mr. Bob Gage and Mrs. Phyllis Robinson)
Who makes the water safe?
Whether we're quenching our thirst or plunging into the pool, we take the purity of our water pretty much for granted.
Chlorine is the chief reason why.
Olin, a major force in the field of chemicals, helped put typhoid and other water-borne diseases out of business with its work in chlorine. For public water systems, Olin actually pioneered the production of liquid chlorine. For swimming pools, Olin developed an easy-to-use granular and tablet form of chlorine.
There's no label on water, but today when Tommy slurps his fill at the public fountain, it could read "made safe by Olin."
Another creative solution to a problem ... from the Chemicals Division of Olin.
The New Yorker 1961.4.22
