chuukyuu What is your philosophy on copywriting?
Mr.Meadow My philosophy in copywriting is very much the Doyle Dane Bernbach philosophy in ad making. I believe writing must be informative, direct and must, above all thing, be believable. I think overstatement and exaggeration are completed outmoded in the advertising business. The competition today for a reader or watcher's attention is tremendous. The competition, that ia the new of what is happening in the world, is so great that any dvertisement that dose not immediately atteract and infprm and follow through with a believable story probably will not be read in the first place.
And if it is read at all, it will not be believed.
Have you ever thought
of which one of your senses
would be worst to lose?Think about it right now.
Yes, most people would agree
with you. Then wouldn't
is be a wise idea to have then
examined every year
or so?Better Vision Institute
