(Vice-President, Copy Supervisor, Doyle Dane Bernbach Inc.)
chuukyuu What is the best advice Mr.Bernbach has ever given you?
Mr. Lee Well, I'd say the best advice Mr.Bernbach has given me is probably the same advice he's given to just about everybody else in the creative department. In word, discipline. If you want to be generous and call advertising an art from, then most disciplined of all the arts. Or should be. There is simply no space or time for irrelevance. I would say this more than "advice" I would say this is an "order."
chuukyuu How do you observe the present and the future of advertising in U.S.A?
Mr. Lee At the moment, most advertising in America is dismal. I predict that it will stay that way.