創造と環境

コピーライター西尾忠久の1960年代を中心としたアメリカ広告のアーカイブ

"My Graphic Concept" Lecture by Leonard Sirowitz(13)


<<"My Graphic Concept"(1)


Before we get to the questions and answers. I've like to say---I hope that after listening to me today,seeing my work, and the work of Doyle Dane Bernbach---you'll go back to your companies and turn them upside down and inside out if you must---to get the right kind of job done.


I am very proud of my agency, and very proud to be part of the team that has changed the face of the advertiscing world.


In the last commercial you saw for Rheingold Beer, they say "We don't know why-but we must be doing something right".

TV-CF for Rheingold Beer "the party"



Well, in the case of Doyle Dane Bernbach, we do know why. It could never have happened without sticking firmly to a positive basic philosophy and then producing great work to back it up. Thank you... (fin.)




>> in 1985, Leonard Sirowitz was appointed the Hall of Fame by Art Directors Club N.Y.