創造と環境

コピーライター西尾忠久の1960年代を中心としたアメリカ広告のアーカイブ

Interview with Mrs. Paula Green(9)

(DDB, Vice President, Management Creative Supervisor)
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chuukyuu Please tell me your favorite ads example including the episodes.
Green For variety of reasons, I like the Avis campaign.
I was the original Avis girl, the original writer on the Avis campaign. Obviously it was a milestone in my career, in advertising, in the industry, in almost the world.
I do not think we dreamed what would happen. Nobody said "Oh boy, this is going to set everybody on his car." We hoped to do a job. We thought it was a great thing. We had no idea how absolutely far-reaching it was going to be. We thought we had something obviously or we would not have done it. But I think obviously could have have realized what was going to happen when we did it. So, "Avis is only No.2 in rent a car business.So why go with us?" ad is obviously my absolute favorite.

(fin.)