Ex-Vice President & Copy Supervisor of Wells Rich Green
<<An interview with Mrs. Carole Anne Fine(1)
chuukyuu Out of your works so far done, please best and tell us why you like them and also creation work of the two ads.
Mrs.FineThe contra I usually very often have when I finish something. I think this is a very common reaction of everybody. I say, "Why did 1 do it that way? Maybe I could have done it this way." I think a lot writers should do that way. I always think that I could have done better.
Now, one of the two ads that I like best is a commercial for Love, which I've just recently done and just started running on television. I think it's a whole new kind of concept that hasn't been done before.
The problem that Love cosmetic had was that a year and a half up until the time I got on it, a couple of months ago, they were appealing to very young kids like teenager between 14 and 20, but they couldn't make enough money that way. So they wanted to change the whole thing. That was the problem and they started appealing to all the women from 25 up, may be between 25 and 30. The big cosmetic market, they wanted to take a slice out of Revlon, out Revlon, Revlon.
I think giving a very clear idea of what the product is, that's a hard sell. I think cosmetic should be sold on sex, I think that's really the feeling of the age, I mean that's like what it is tody. So I think the simplest way that I can describe is based on sex. Well this is a kind of sexy commercial but it's never before been done with out being dum sex or boring sex, it just got a whole new field toward it. I could show it to you right now to describe to you what is that feeling. I think, it's the people that we picked to be in it, the kind of the situation that wepicked. That really is one of my favorites. I think the other one that I like was a campaign which I did about a year and a half ago for Beautony. That was one of my favorite campaigns and the reason I like that so much is that it was very bold and very crazy and it took a very ordinary selling point and turned it into something very fresh.
I really had a lot of fun with that and it just hit the American, not all the American 'cause it only ran in the East, but it hit people at the time with that kind of boldness and it worked. So I like that.