An interview with Miss Judy Protas (4)
Doyle Dane Bernbach inc. Vice-president, Copy Supervisor
chuukyuu Out of the work you've done so far, name two ads you like best and tell us why you like them. Any episodes concerning the creative, work of the two ads?
Protas Now tnat I'm off Ohrbach's, I look back over the years with a new perspective and I realize there are other things I'm happy with.
One is the campaign for Levy's real Jewish rye bread which I did with art director Bill Taubin.
"You don't have to be Jewish" took a regional product, a bread known only within a few hundred miles, and made it an international by-word. One of the things I'm proud of is the fact that when we first did it, the overt approach to an ethnic or religious group was quite a shock.
That it is accepted nowadays, I think is in large part because of this campaign. No matter where I go, if I'm asked. "What do you do?" and I say "I've worked on Ohrbach's and I work. on Levy's", the reaction is a delight to my ego.
These days as I look. back at Ohrbach's, my favorite ad is the one with the little boy sitting in the corner, very grumpy; the headline reads, "We regret to inform. you your school stuff is ready at Ohrbach's". I love that one.
We regret to inform you your school stuff is ready at Ohrback's.
As I love the Crackerjack commercials, on which I worked with Bob Gage.
chuukyuu You worked on Crackerjack TV commercials, did you say?
Protas Yes. For the first five years the agency had the account, I was the copywriter with Bob Gage. The firt thing that we decided to do was to write a jingle, and it caght on. I haven't seen the jinglespots for a while, but I can tell you my very small friends still come up to me and say, "You're the Crackerjack lady!" And if you think I don't it---.
Crackerjack TV commercial
