"My Graphic Concept" Lecture by Leonard Sirowitz(7)
Advertisements for Mobil
8 cheap ways to shut the kids up
when you're driving.
Driving with kids can drive you out of your mind.
Worse than that, it can drive you into a ditch or a tree or head-on into another car.
The trick is to do something about it before you leave. Later may be too late.
Here are 8 possibitities:
1. Before you start out on a trip, go to the dime store and buy some soft toys, coloring books, magic slates, games or puzzles. Wrap them individuaIJy and give them out along the way.
2. Make the oldest kid the Navigator. Go over the map with him, mark the route, and let him watch for road signs, towns, rivers and places' of interest. (This is an especially good idea if you're not too good at it yourself.)
3. Have the kids keep a Scrap Book of the trip. When you stop, let them collect postcards, match covers, menus and other souvenirs. When they get back in the car, they can paste them in the Scrap Book.
4.Play a game called Count Bumps. The kids cover their eyes and count the bumps the car goes over. (Make a rule that they nave to count to themselves, not out loud.)
5. When they get tired of counting bumps, get them to count something else. Anything else. Red cars. Blue cars. Police cars. Stars. Women drivers. Anything. Anything.
6. Take along a Junk: Box. It can be a shoe box full of spools, string, a magnifying glass, pipe cleaners, any old things. The kids will make up their own games to play with the junk.
7. Make a bed in the back for naps. You can do this easily by putting suitcases on the floor to level with the seat. (Whatever you do, don't forget favorite blankets and pillows.)
8. Suggest a game of Keep Quiet. Whoever keeps quiet longest wins.
If you have some pet ways of your own (leaving the kids at home doesn't count), let us in on them. Send them to Mobil, 150 East 42nd Street, New York, N. Y. 10017 and maybe we'll pass them along in another ad.
Mobil We want you to live
You drive like the man you really are.
Drive behind a man for ten minutes and you can probably decided whether to hire him, fire him, marry him, divorce him or have him put away.
And it follows that he who follows you can make the same decisions.
Driving seems to bring out the worst in us more often than best.
We reveal secrets to strangers that we wouldn't tell to our best friends. Or even admit to ourselves.
So that's the first step, isn't it?
Before we fum the key, we ought to take a good , deep look into ourselves and admit that we could be better.
Not only as drivers. As people.
We are not talking about screwballs or maniacs. We are talking about everyday people doing everyday driving.
So, it's important for you to know that the great majority of accidents happen to our experienced drivers, travelling at moderate speeds, who never had an accident before.
Indeed, more than three-quarters of car fatalities occur on nice, dry roads within 25 miles of home.
Three-quarters of car fatalities last year added up to more than 37,000 dead people.
How many of the 37,000-plus deaths were caused by the piggish drivers? The rude ones? The ones who push and shove in elevators and supermarkets? The ones who are either slamming doors or blowing cigar smoke in your face?
We'll neither know. Autopsies don't tell us anything bout common courtesy.
We do know that driving is a chance for the good guys of the world to win for a change. Simply by setting a decent example.
The man who says " After you" is more likely to get where he's going than one who says " Nuts to you." "Nice guys may finish last. But they finish."
We at Mobil are not amateur psychiatrists or amateur preachers.
We are professional sellers of gasoline and oil. We see all kinds of people in our business and we want to keep seeing them.
Respectfully, we urge every driver on the road to take that good. deep look inside himself before the coroner dose it for him.
Mobil We want you to live
