創造と環境

コピーライター西尾忠久による1960年〜70年代アメリカ広告のアーカイブ

Interview with Mr. Leon Meadow(6)

Mr.Meadow Ilike most are one, a commercial for the French Government Tourist Office.
The TV commercial is called Monument. It deals with some of the very famous places in France, It attempts to take the viewer's point of view and actually makes him a part of the seen he is viewing. To be more specific, we open the commercial as the camera glides down the famous Hall of Mirrors Versailles. The narrator say;"Walk the mirrored hall of Versailles, were Madam Pompadoul once danced." We then go to Chartres and we "kneel in the famous cathedrals where once greatprinces knelt" and so forth through the experience kf Joan of Are etc. to finally windine up with the Arc de Triomphe. It is a beautifully filmed bit of the visual splendor of France, presented with the invitation to relive the splendor youself and to be a participant at the spots where so many great things happened.


printed advertisements for French Government Tourist Office.


Welcome.

The Place de la Concord is scrubbed and gleaming. The sommelier of a 4 star restaurant says it will be a great win year. And the provinces report the geese lokk extra fat. For the first time since Louis left Versailles is dazzling in candlelight. And the Louvre has 26 new halls filled with dramtic antiques. We've turned a lot of picturesque castles into charming inns for you and opened a lot of new hotels. We've even planted flowers all the way from Paris to Nice so we'll be coming up roses. In other words, we hope you'll have a wondwefull time.



Parisians are returning to Paris −−send your smartest tourists now

Paris comes alive in the Fall when the Parisians are back in town. Restaurants and bistros are deliciously French again. The theatre and the opera are in bloom. The art season is on. The fashion season is on. Everything's on in the Fall. Yet the summer heat's off. Now's the time to send an American to Paris−−to get to know the real Parisians−−to get to know Paris when it's alive, when it's really French.



Where else can you see the greatest show on earth for the price of cup of coffee?

Next time you're in France, forget you're a tourist. Join the fun the nearest side-walk cafe.(Even the smallest country town can't get along without one.)
Pull up a chair, kick off your shoes, and watch the world go by.
Sit all day over one cafe au lait.(The waiter will know you didn't come just for the coffee.)
Have a brandy in Roquetort. Nibble cheese in Cognac.
Write poetry or postcards. Falin love in the middle of aftermoon.

copywriter=Mary Wells


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