Partner, Co-Creative Director, Jack Tinker & Partners Inc.
chuukyuu When and how did you come to join the agency?
Mr.Case I came in March of 1965. I had been a copywriter and assistant supervisor at Doyle Dane Bernbach, where a lot of the people who were then at Tinker had also worked in, and so they got my name, gave me a call, offered me a lot of money and here I am.
chuukyuu How long did you work at Doyle Dane Bernbach?
Mr.Case I did work at Doyle Dane Bernbach for a year and two months.
chuukyuu At Doyle Dane Bernbach Inc., what kind of accounts did you write for?
Mr.Case Democratic National Committee (Johnson for President), American Airlines, and Acutron were the clients I worked on at Doyle Dane Bernback.
chuukyuu As to the atmosphere, what is the biggest difference between Jack Tinker & Partners and Doyle Dane Bernbach?
Mr.Case Tinker is more extravagant, more explosive.
chuukyuu What is your present position in the agency, what is the responsibility of the position, what accounts do you handle or actually write for?
Mr.Case I am a partner and co-creative director. There are six partners andtwo creative directors. I am a writer and I am one of them. The other one is Bob Wilvers who is an art director. We are responsible for all the creative works on all the accounts. I occasionally write on virtually all of them but I am not the writer on any particular account.
chuukyuu Please tell us about your career history as copywriter. What made you pursue this career?
Mr.Case I got into it because I needed a job. I had children and a wife and I needed to make a living, and it seemed like an easy way to do it, which it is.
I started at J. Walter Thompson when I was 23, stayed there for a couple of years, went to another place and went to another place and came here. I onlyearning a living. And then I noticed that other people were taIqng it seriously and doing it well, so I did decide that I would do it well too.