(DDB, Vice President, Management Creative Supervisor)
chuukyuu What advice or fremarks by Mr.Bernbach impressed you most?
Green I think my very first experience with this company which absolutely amazed me was the extraordinary and the backbone of the principals of this agency that I had occasion to see in very early dealings here. Their straight forward dealing with clients, their conviction and honesty I was terribly amazed. I did not know that existed. It was always coupled with great intelligence, keen-ness and wit.
They allowed me from the very beginning to be as honest and open with clients. No one ever told me "Don't say anything at meeting, Paula. Don't give you opinion and quiet." Never.
They always presumed me to have judgment and allowed me to contribute as much as possible, ask questions and forthright.
The second thing that impressed me about Mr.Bernbach is that he said "Advertising is not just strictly science that you can put numbers to, but is an art and a talent. And to be fresh and provocative always do a solid job."
And the other thing was that how you know what it is right is in your intuition and experience. Intuition and experience can a couple to give you knowledge of where you are going and why.
Mr.Bernbach has been a remarkable example I think.