創造と環境

コピーライター西尾忠久による1960年〜70年代アメリカ広告のアーカイブ

Mr.Roy Grace appointed "Hall of Fame" members(4)


Mr.Roy Grace appointed "Hall of Fame" members(1/2/3/4)


Grace grew up in the Bronx and graduated from Cooper Union in 1962. He is currently a member of the Board of.
Trustees. He speaks highly of his alma mater, especially for providing him with an awareness of the limitless possibilities of analyzing and solving design problems.
His education gave him a philosophical framework which has guided his aesthetic sense and that is, how to improve upon a blank sheet of paper.
In 1981, Cooper Union honored him with the Augustus 51. Gaudens Medal, the highest alumni award for professional achievement.
In the years following his graduation, Grace held twentyfive different jobs. He explored almost every aspect of design, from books to packaging, including an assignment as an animator for Paramount picture. Though he was not finding the satisfaction he sought, he had reseervations about going into advertising-it was against his principles. At age 25, he did join an advertising agency, Benton & bowles. Within a year he was promoted to an art director and had his own clientele.
He then went to. Grey Advertising for a year, followed by a year with DDB in Germany, and finally his long-lasting association with DDB in New York.