chuukyuu What are the most important remarks of Mr.Bernbach on the subject of advertising?
Mr.Meadow I would say that I agree with so with so many of Mr.Bernbach's remarks on the philosophy and methodology of advertising that will be very hard to single out one or two. However if I have to, I would say that his contention that advertising is persuasion and that persuasion is not a science, but is art, is the among the thing that have impressed me most deeply about his philosophy. I say this because it pits modern research in its proper place. It is a useful tool, but it is only a tool and it is not the end product in the creation of advertisement. If you grant that an advertising must persuade in order to be successful, then you must also grant that the creative process is the key to this things. And no amount of research, or scientific technology will teach a human being how to persuade. Persuasion is a combination of emotion and logic and sometimes of ill-logic but it is always a personal communication between people. And such cannot be anything else but art.
Advertisements for French government Tourist office by Doyle Dane Bernbach Inc.
If you know Suzy like they knew Suzy--
oh! oh! oh! what a girl!
Suzy Solidor had a pow effect on painters. The chanteuse of Paris in the '30s, she was painted by everybody who was anybody---including Picasso, Cocteau and Seurat. Some saw her as a child, some saw her as a woman too beautiful to spoil with even a rosebud.
The whole incredible collection hangs in Suzy's late- night club in the cellar of a medieval chateau in Haut-de Cagnes, near Nice and Cannes. Suzy still sings there. In a bullfighter's caps and a voice spiced with experience.
If you've never been to a typical French "cellar" and enjoyed the great wit of a chanteuse, it's worth the trip to France. For, like the brilliance of the Paris Opera or the sophistication of the Paris theatre, there is a very special flavor to the French chanteuse. But then, isn't it tree−−when the sun goes down and the light comes up−−there's simply no place like France.
This town is so colorful little girl get
red-dorty instead of black-dorty.
We're going to lead you to one of the most satisfying spots on earth.
Drive 35 miles east of Avignon to Roussillon, a village etched, hawklike, into a hilltop. So small. So pure of tourist. Yet so incredible artists travel distances to see it. For Roussillon is all red. The houses, the rooftops. the streets are red. So is the dust. And so are the children.
Roussillon is a wonder. Like all the other villages of Provence. Some are Picasso Blue. Some are Matisse Ochre. And even Van Gogh Gold appears every few miles.
Maybe that's why France's impressionist painters settled in Provence. It's like a painting live in. If you're impressionable you ought to go there.