Interview with Mr. Leon Meadow(4)
chuukyuu You are currently engaged in administrator work of copy department. Will you explain that job?
Mr.Meadow As the administrator of Copy Department at Doyle Dane Bernbach, I am responsible for the general management of the entire department, which has now numbers 75 to 80 writers. Iam responsible for seeing that the department function properly in terms of meeting its assignments both with reasonable punctuality and with proper distinction.
At Doyle Dane Bernbach, where a rare degree of excellence is demanded of the creative department, it is not enough of course to fulfill any given requisition for an advertisement with a standard run-of-the mill solution. It must be a Doyle Dane Bernbach advertisement regardless whether it is a small trade ad or a two minutes commercial on national net work.
It is therefor my duty to hire such writers as I think will maintain Doyle Dane Bernbach standards and who will also, and this is terribly important, perhaps provide the network breakthrough in advertising just as Bernbach provided his breakthrough for all agencies shortly after the end of World War ?.
My administrative duties beyond running that department and hiring writers also involved the assignments of writers to various accounts. This is done in conjunction with Mr.Spwagel who is the administrator of Art Department. Since advertisements at Doyle Dane Bernbach are the result of very close collaboration between art directors and wqriters, we must be extremely careful in how we assign our creative people and how they work with each other. It is very easy for a writer and an art director to come to a complete dead-end in their thinking or comlete halt in their creativity because they do not suit cach other personally, chemically, socially or some other way. We have found that when we break up such stqtic relationships by the injunction a new art director we get surprisingly good results almost immediately.
