創造と環境

コピーライター西尾忠久による1960年〜70年代アメリカ広告のアーカイブ

Interview with Mrs. Paula Green(7)

(DDB, Vice President, Management Creative Supervisor)
<<(1) (2) (3) (4) (5) (6)


chuukyuu Do you have any knack to get along well with art director?  
Mrs.Green I do not know. I think the knack ia always how to get along with anyone. You have point of view but you are open to their point of view. You understand in their way they are. They have their needs and wants and try to work with those. Just as they try obviously to work with mine. I think perhaps a woman has the advantage in a sense of being able to be understanding in this relationship. Without trying very hard if she is a woman and understands she is a woman, she gets along with a man non-competitively , hopefully as a companion.
By the way, I think they react the same way. I do not believe it is ever one-side. As much as I give, obviously some one else is equally giving.
The knack is, I think, to treat them as good friends and good colleagues with a single minded job to do that is not a matter of ego but as a matter of professional man craft. I hope that true.


(8)>>