創造と環境

コピーライター西尾忠久の1960年代を中心としたアメリカ広告のアーカイブ

An Interview with Mrs. Phyllis Robinson(7)


from "Great American Copywriter Vol.2"
Tadahisa Nishio
published in March 10, 1971


Mrs. Robinson Another favorite is Clairol, which is the other account I have worked on in the fast few years. It is an instant shampoo called PSSSSSST.
One of reason that this is the favorite of mine is that I really worked on that from the very beginning, from the product idea which the client presented to us. First of all the name was mine. I worked with the art director on the packaging idea and even on persuading the client that this was a salable item that really should be promoted. The commercial was a rather simple demonstration, done in a very contemporary way, very fresh and bright. Also I wrote a jingle that's very satisfying to me too, Mitch Leigh, who has collaborated with me on many jingle, wrote the music for it.

"PSSSSSST" TV CM
Clairol


(to be continued.)