当時---DDBクリエイティブ・マネージメント・スーパバイザー兼副社長 （1969年退社し、ハーパー・ローゼンフェルド・シローイッツ社の共同経営者） "My Graphic Concept" Lecture by Leonard Sirowitz in Zurich 1967 Spring 1967年春、チューリッヒでの「マ…

<<"My Graphic Concept"(1) Mobil When the Mobiloil Corp. asked DDB to handle its account I was very excited, naturally, to handle the account. The account was at the Ted Bates Co. where their consumer advertising was being done. The account…